If you’re shy and you have a product (or service) you want people to buy, it is likely that -- just like everyone else -- you seek a wider audience. However, you don’t want to compromise yourself in the process. You see others “pimping” themselves out, and find them foreign, if not unappealing. You want your products and services to sell better, without having to degrade yourself with selfless promotion and being obnoxiously loud. You want to be successful without feeling embarrassed about how you get there.
Shy versus introvert
Shy and introverted people are too often dumped into the same box. Research shows there is a dramatic difference between the two. Shyness is a learned behavior of discomfort and anxieties. Introversion is a trait whereby people recharge and gain energy through “alone time.”
Introversion is not a barrier to success or to building a strong personal brand. According to USA Today, roughly four in 10 top executives test as introverts. As Susan Cain pointed out in a Psychology Today blog, Bill Gates is introverted, but not shy. He is quiet and bookish, but is not bothered by what other people think of him. Dorie Clark, a marketing strategy consultant who is a frequent contributor to the Harvard Business Review, and Forbes, says, “As an introvert, I've learned to play to my strengths in building my personal brand."
Shyness, on the other hand, is a barrier to being successful. Shyness stops people from taking action, because they are essentially scared of what others will think. Shy people can tend to believe their material is not worthy of promotion. Assuming there is sufficient value in what you offer, there are techniques to overcome shyness and build your personal brand simultaneously.
Full article here: http://www.socialmediatoday.com/content/personal-branding-shy-people